ArticlesJude Kelly OBE:
Project Manager Extraordinaire

by Alison Duffy

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Thomas Edison:
Father of Innovation Management

by Roger Neill

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101 Things to Know About
Managing Projects

(that they probably didn’t tell you on the training course)
by Roger Neill

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> Click here to download pdf

Brand Renovation Masterclass - 7th October 2010 at Cass Business School

We thought you would like to see the list of ‘commandments’ we put together at our recent Brand Renovation Masterclass.

Ten (plus) Commandments of Brand Renovation

Have a vision and a leader to steer towards it

Define the desired destination and directions
Know your consumer

Be aware and respond to the environment - keep up with changing times and keep ahead of the pack

Establish continuous improvement and step change

Know what you are good at, write it down, share best practice and build on it

Remember the DNA that is woven out of strengths - acknowledge the founding myth and retain or retrieve core values and ideas

Dismantle and remove what’s bad

Consider disruption to be a good thing

Be disciplined

Keep it simple, avoid complexity

Be flexible within boundaries

Discover how to be different, better and special

Understand and embrace cultural difference


Response to Per Diem Innovation Masterclasses

 “The days breathed life back into me. I thought the content was first class.    I have been bubbling about it to my colleagues today.”

“I really enjoyed the stories and ’case studies’, the models discussed and the group exercises.  The structured but informal ambience was great. It provided a welcome opportunity to consolidate and top-up knowledge and to gain new insights on familiar situations and challenges.”

“I loved the anecdotes, the informality and the broad range of concepts lightly covered, ensuring useful reminders plus new insights for everyone.  It has left me with a great deal of food for thought what more can you ask of an event?”

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