Jude Kelly OBE:
Project Manager Extraordinaire
by Alison Duffy
Thomas Edison:
Father of Innovation Management
by Roger Neill
101 Things to Know About
Managing Projects
(that they probably didn’t tell you on the training course)
by Roger Neill
Brand Renovation Masterclass - 7th October 2010 at Cass Business School We thought you would like to see the list of ‘commandments’ we put together at our recent Brand Renovation Masterclass. Ten (plus) Commandments of Brand Renovation Have a vision and a leader to steer towards it Be aware and respond to the environment - keep up with changing times and keep ahead of the pack Response to Per Diem Innovation Masterclasses
Define the desired destination and directions
Know your consumer
Establish continuous improvement and step change
Know what you are good at, write it down, share best practice and build on it
Remember the DNA that is woven out of strengths - acknowledge the founding myth and retain or retrieve core values and ideas
Dismantle and remove what’s bad
Consider disruption to be a good thing
Be disciplined
Keep it simple, avoid complexity
Be flexible within boundaries
Discover how to be different, better and special
Understand and embrace cultural difference
“The days breathed life back into me. I thought the content was first class. I have been bubbling about it to my colleagues today.”
“I really enjoyed the stories and ’case studies’, the models discussed and the group exercises. The structured but informal ambience was great. It provided a welcome opportunity to consolidate and top-up knowledge and to gain new insights on familiar situations and challenges.”
“I loved the anecdotes, the informality and the broad range of concepts lightly covered, ensuring useful reminders plus new insights for everyone. It has left me with a great deal of food for thought – what more can you ask of an event?”
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